New Leaders Council


New Leaders Council


Logo Design

About the Project

"New Leaders Council (NLC) is the hub for progressive Millennial thought leadership. Unlike most leadership development organizations, ... NLC [is an] intensive learning environment and a lifetime alumni commitment. NLC creates lasting infrastructure in communities, states and nationally to support our fellows and alumni as they become agents of change."

New Leaders Council wanted a new and fresh logo for their annual national conference -- now in it's 10th year -- to represent 3 concepts: what it's like to be a millennial; to be politically aware of the state of the country; and to want to make an impact for themselves and future generations. The final logo, a speech bubble in the midst of a digital conversation, is current, familiar and engaging.